Custom website vs template (WordPress, Wix): when each is worth it

When is a template enough?

• You need a simple brochure site with a few pages.
• The budget is tight and you want to start now.
• You will edit it yourself and need no special features.

What are the limits of a template?

• Your site looks like many others using the same theme.
• It is often slower because of generic code and plugins, and speed affects both Google and sales.
• Plugins need constant updates and each one adds security risk.
• Connecting bookings, payments or business data can end up as a patchwork.

What does a custom website add?

• A design that starts from your brand and your customers, not a theme.
• Speed: only what is needed gets loaded.
• Clean integrations with payments, bookings, a CRM or your own software.
• Less plugin maintenance and fewer security weak spots.

Can I still edit it myself?

A custom site does not mean calling a developer to change a sentence. It can be set up so your team edits text, images and pages without touching code.